Having a brick-and-mortar floral shop is great until you realize how many sales you’re missing every single day. We’re in the 21st century, and everyone’s in a rush. You can't even imagine how many people drive past your shop because they don’t have time to park, browse, and buy. These same people would gladly order a bouquet online. So, you need a website that will sell your flowers 24/7.
However, don’t repeat the mistakes that most florist shops make. They focus too much on aesthetics and not enough on UI/UX. After digging into what actually works for successful online flower shops, we’ve put together a practical, no-fluff guide. This isn’t just another design checklist - it’s a floral website template that will help you drive your sales.
The first step is to understand what style will better suit your website. It’s tempting to follow the traditional floral website design - soft pinks, cursive fonts, and images of flowers. But if you want your site to stand out and truly convey your brand’s personality, you must act differently. A flower website template is an excellent starting point. It comes with a pre-built structure, and you can customize all the details. Here are platforms you can use for building a small business website:
Wix is great if you want full design control but don’t have strong tech skills. It has a good selection of florist templates, which are easy to customize to match your shop's vibe.
Squarespace is perfect if you want a clean, beautiful site that highlights your flower photos. It's best for florists who don’t sell a large number of products, but need to showcase their case.
Shopify is the top choice if you want to seriously sell online. It’s built for handling lots of orders, managing inventory, and setting up delivery options and is ideal for busy flower shops.
Colors influence how people feel. And here’s something most florist website templates miss - the colors on your website matter even more than the colors of your flowers.
A neutral background – like white, soft gray, or cream – will make your site clean and easy to read. Then, choose one signature color that stands out (avoid green, as everyone uses it). Use the natural colors of your flowers as accents, not the main focus of your design. Also, experiment with light mode vs black mode options to find what best matches your style.
Make sure your website colors and fonts match your physical store and other brand materials. This will help customers to recognize your brand, whether they visit you online or in person.
You can test how well your colors are with WebAIM’s Contrast Checker.
Your homepage must encourage visitors to move to your product pages. The most successful florist homepages we've studied follow this exact structure:
Hero section. One stunning arrangement photo with a clear value proposition.
Quick shop categories. 3-4 buttons for your most popular services.
Social proof. Customer photos or testimonials.
Local emphasis. Your delivery area and same-day availability.
Film a 10-second video of how you are arranging flowers - it’s more engaging than a static image.
High-quality flower images will help you sell, so you must show them off properly.
Use high-quality photos (at least 1200px wide) with a clean, white background. Keep all product images the same size for a neat, professional look. Show each arrangement from different angles, especially for higher-priced items. Customers also like lifestyle photos – show how your flower designs look in real-life settings. And don’t forget about “how it looks delivered” photos.
Write short but engaging descriptions, add info about the mood or event your flowers are perfect for, and add care tips.
Organize your flower arrangement gallery by occasion, flower type, or price. Make it easy for customers to find what they need.
A great user experience keeps customers happy and encourages them to buy. Here are the key principles of a good florist web layout:
Intuitive navigation. Your menu should be clean, easy to follow, and include pages like Home, Shop, Services, About, and Contact.
Mobile UX design. Most people will visit from their phones, so your website must have responsive design and easily adapt to smaller screens. Use large buttons and fast-loading images for your floral website template.
Simple checkout process. Don’t ask for too much info, and always offer guest checkout. The faster the process, the fewer customers you'll lose.
Typography should reflect your brand while staying easy to read. Stick to just two fonts - one decorative font for headlines (for example, Playfair Display for a classy feel) and a clean sans-serif font (Helvetica or Arial) for body text.
Don’t use script fonts for long text. They look pretty but are hard to read, especially on mobile. Use them only for accents or short headings.
Make sure your font size is at least 16px. Small text frustrates visitors and kills conversions.
Think about what makes you different from other florists. Here are services that help you stand out:
Delivery timing (same-day, specific time windows).
Care instructions (how to make arrangements last longer).
Subscription services (weekly office flowers, monthly home delivery).
Create a separate page for each major service with specific pricing and examples. Make sure to add transparent prices for everything.
Add a special offer page to your florist website template. It may be something like "Same-day free delivery for ready-made bouquets".
Small interactive features make floral design websites more engaging and useful. There are many options you can add, for example a “Build Your Own Bouquet” tool, which lets customers mix and match flowers to create something personal.
You can also add hover effects on product images. These let customers see a bouquet wrapped vs. in a vase with just a mouse-over.
Also, consider a live chat feature. A simple message like “Need help picking flowers? Ask us!” makes your site friendly and helps customers make faster decisions.
Florist website templates overloaded with auto-playing videos and complex animations don’t work. White space helps your flowers stand out, just like in a real arrangement.
Here are a few simple rules to follow for your florist website templates:
Leave at least 40px of space between product images.
Keep equal margins around your main content sections.
Add extra space around buttons to make them stand out.
Use generous line spacing in product descriptions so they’re easier to read.
Before launching your florist website, recheck every tiny detail. Proofread all your text carefully, as typos can make your site look unprofessional. Compress all images and videos to optimize the loading speed of your site. Fast loading improves user experience for florists and helps your site rank better on search engines.
Add some personality to your website. It can be a 30-second “Meet the florist” video where you will show your work behind the scenes. This approach creates a personal connection with visitors. Also, consider starting a blog to share flower care tips, seasonal trends, or stories from your professional life. This keeps customers engaged and shows your expertise.
Designing a florist website isn’t as complicated or expensive as you may think. However, even the best floral website template won’t truly reflect your shop’s personality without a little effort and customization. Don’t rely on the usual clichés, focus on creating a site that’s easy for visitors to navigate and shop with confidence. When your digital shop is welcoming, clear, and uniquely yours, it will attract more customers and help grow your business.
And if you need professional advice, DreamX is here! Contact us today for a free consultation and take the first step toward selling flowers 24/7!
How to create a stunning florist website design that sells
Veronika is a UX/UI design team lead driven by a passion for user-centric design. She spearheads the creation of innovative and effective design solutions that elevate the user experience.
Table of contents
Choosing a design style for your florist website Florist color scheme and visual identity Creating an inviting florist homepage Product presentation and imagery Layout and user experience (UX) Typography and readability Showcasing services and unique selling points Incorporating interactive and engaging elementsUsing white space and balance Finishing touches and brand personality ConclusionGet weekly updates on the newest design stories, case studies and tips right in your mailbox.
No junk or spam. Only useful information. We promise!
