What is market validation in pitch deck and its role?

Alexandr Korshykov
Alexandr Korshykov
5 minJune 7, 2024
What is market validation in pitch deck?
What is market validation in pitch deck?

Do you believe you have a billion-dollar business idea and are ready to invest your heart and soul in building a revolutionary product? You may even be ready to send your pitch deck to potential investors. Wait! When you are almost there, it might be painful to discover there is no market for it. Nothing is more frustrating than realizing you are physically and financially drained for nothing.

The reality is harsh, and poor market fit is considered the most common reason for startup failure – 35% of newly launched businesses meet this fate. However, don't rush to give up your dream! Instead, take time to get a response to the question: Does there exist a real market for what you are offering? Read on to learn about how to conduct market validation for your pitch deck.

What is market validation?

Market validation is a process of checking whether your product or service can succeed. It involves studying the markets you want to reach, learning what customers want, and verifying how valuable your offering is. In simple words, it is gathering evidence that your solution solves a genuine problem faced by a specific group of people and that they are willing to pay for it.

Market validation evidence shows investors you are not just pitching a cool idea but a solution to a real-world issue that people are desperate for. Surveys, interviews, and even funny social media rants about the pain point you solve – that is market validation gold.

Importance of market validations in pitch decks

This slide is optional. Many startups manage to attract investors without it. However, a well-crafted market validation slide boosts pitch credibility and multiplies the chances of securing funding. Actually, not only that!

  • Investor confidence building

Investors want to see proof that your solution will attract customers. Thorough research significantly increases their confidence in your venture.

  • Defining the right target audience

Market validation helps refine your target audience and tune your messaging and marketing efforts to maximize reach and impact.

  • Reducing failure risk

Knowing the market needs, you reduce the risk of launching a product or service that nobody wants.

  • Providing development directions

The insights received during market research help you learn user preferences and adjust your product or service accordingly.

Key components of market validation

This slide has no clear structure. However, a validation presentation should demonstrate the potential of your business. There are three main things you need to prove about your idea: desirability, feasibility, and viability. Simply put, you must show there is a demand for your product or service, that you have resources to realize your idea and that you will be able to make more money than you are actually going to spend.

Your key task is to achieve investor assurance that their money will generate returns. Here, the numbers speak best. A rough structure for your market validation slide may be as follows:

  • General market analysis

You can show Total Available Market (TAM), Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM) for your product to reflect your potential.

  • Market size and growth potential

To support your investment justification, you can provide details of your expected compound annual growth rate (CAGR).

  • Competitive landscape

Briefly analyze your key competitors and outline your differences and advantages. Highlight your unique selling proposition (USP).

  • Customer validation

You may also add data from surveys, interviews, or early user testing that demonstrates customer interest in your product or service.

Key components of market validation

Strategies for conducting market validation

Assumptions and enthusiasm are great for a startup launch, but these are not enough for pitch deck clarification to investors. You will need accurate data to support your idea. And here is a short guide on how you can collect these.

  • Define your target audience

You must define who will buy your product or service to understand your ideal customer. You can use online tools like Google Trends or social media analytics to discover the demographics of your target audience. This includes age, gender, income, location, and interests.

  • Gather customer feedback

Reach your potential customers through surveys, interviews, focus groups, or online forums to learn whether they are ready to pay for your solution. This feedback will help validate demand for your offering and identify areas for improvement.

  • Test your product

The next step is to develop a prototype or minimum viable product (MVP) and conduct beta testing with a select group of users. Gather feedback on usability, functionality, and overall satisfaction to refine your offering before launching to a broader market.

  • Analyze competitors

You must offer something that your competitors do not. So, research their business models to understand their strengths, weaknesses, pricing strategies, and customer satisfaction levels. It will help you identify gaps in the market that your product or service can fill.

  • Conduct market research

Study reports from reputable companies like Statista or Gartner help you understand the size of your target market and its projected growth rate. They also allow you to estimate potential revenue opportunities. Industry publications and online databases can also provide valuable data for this purpose.

Examples of successful market validation in pitch decks

Sometimes, there is no need to invent the wheel when there are so many inspiring market validation examples around. Here are just a few of them.

1., a telehealth startup, launched an AI-powered diagnostic platform to simplify and speed up patient-doctor interaction. They used their pitch deck to demonstrate the negative effects of digitalization and showed the growing shortage of physicians for the coming years. As a result, it helped them raise $16.7M of funding;

2. Crunchbase

Crunchbase, a top platform for exploring innovative startups and companies, managed to raise $30M of funding thanks to its Series C pitch deck in 2019. The company used real market data to illustrate how its solution can address the growing market need for private companies in the US;

3. WeWork

WeWork, one of the biggest coworking space providers, highlighted data on the increasing number of freelancers, independent contractors, and small businesses seeking flexible workspaces. A series of pitch decks allows the company to raise $335M.

Join the league of funded startups with a pitch deck that compels investors

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Common mistakes to avoid in market validation

While market validation is crucial, your best efforts can fail due to common mistakes. So here are some don’ts to remember.

  • Don’t rely on assumptions

You may absolutely be sure there is a good market for your idea. However, only real-life data evidence can prove it.

  • Don’t ignore the competition

The ability to acknowledge competitors and still offer something beyond their solutions increases the chance of investor persuasion.

  • Don’t talk to the wrong customers

This will always end up with misleading data. Define your ideal customer profile to gather feedback from the right people.

  • Don’t ask the wrong questions

Craft your questions to avoid biased answers; otherwise, wrong feedback may cost a fortune afterwards.


It is time-consuming to prepare a market validation explanation for your pitch deck, and many startups simply skip it. They blindly believe their ideas are attractive without any data support and, unfortunately, fail. Do not repeat this mistake – take time to research the market and prove there is a great environment for your idea to root.

Remember that your pitch deck must be vibrant and appealing, with each slide bringing valuable input. At DreamX, we are ready to help you create an eye-catching and informative presentation. Connect with our team today, and let's craft a pitch deck that captivates investors and secures the funding you need!

Founder & CEO
Alexandr Korshykov
Founder & CEO

Alexandr is the founder and CEO of DreamX, a company transforming the digital design landscape. Under his guidance, DreamX consistently delivers innovative and user-focused UX/UI solutions.

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