E-Event - CRM Software

From chaos to clarity. E-Event's CRM brings order to event management, offering a centralized platform for ticket sales, performance tracking, and data visualization.

CRM / ERP Systems
Music
About Project
Our Task
Design Process
Wireframes
Visual Design
Key Features
Screens

About the Project

E-Event is a CRM platform for event organizers managing festivals and events worldwide. It streamlines ticketing operations by providing comprehensive sales tracking, recent event listings, and valuable insights into best-performing events.

6 screens

155 hours

Service:

CRM / ERP Systems

Industry:

Music

Country:

USA

Partnership period:

2022

Our Task

Our task was to design a user-friendly CRM dashboard. The dashboard needed to provide key functionalities, including real-time tracking of ticket sales, a comprehensive list of recently held events, and insightful data on best-selling events.

Our Solution

In response to the client's needs, our team delivered a comprehensive and user-friendly dashboard. This intuitive dashboard streamlines access to crucial information, allowing event organizers to effectively track ticket sales in real time, view a readily accessible list of recent events, and gain valuable insights into top-selling events.

Our Design Process

01
Research & Discovery
Research & Discovery image

The design process commenced with a thorough research and discovery phase. We engaged in in-depth discussions with the client to fully comprehend his vision and specific requirements for the project. This phase also involved comprehensive competitor research within the ticket-selling industry. Such research allowed us to identify best practices in the sphere and potential areas for differentiation. Additionally, we conducted a user analysis to understand the needs and expectations of event organizers who would be using the CRM platform.

02
Wireframing
Wireframing image

Leveraging the knowledge gleaned from the research and discovery phase, we transitioned to the wireframing stage. Here, we focused on crafting a visual representation of the dashboard's layout and functionality. This included defining the hierarchy of information, user flows for key tasks (such as tracking ticket sales or analyzing best-selling events), and establishing a clear information architecture to optimize user experience.

03
UI Design
UI Design image

With a well-defined wireframe in place, we embarked on the UI design phase. This stage involved translating the UX concepts established in the wireframes into visually appealing and user-friendly interfaces. We prioritized clean aesthetics, clear data visualizations relevant to the ticket selling industry (e.g., sales charts, event calendars), and intuitive navigation to ensure a seamless user experience for event organizers interacting with the dashboard.

04
Adaptive Design
Adaptive Design image

Recognizing the diverse range of devices event organizers might use to access the platform, we implemented adaptive design principles. This ensured the dashboard's optimal rendering and functionality across various screen sizes, from desktop computers to tablets and mobile devices. This adaptability caters to the on-the-go nature of event management, allowing organizers to monitor ticket sales and access crucial event data regardless of device.

05
Clickable Prototype
Clickable Prototype image

To solidify the design and gather client feedback before development, we created a clickable prototype. This interactive prototype simulated the final dashboard functionality and allowed the client to experience the user flow firsthand. This phase proved invaluable in refining the dashboard's functionalities and ensuring it met the client's specific needs and expectations for event organizer data visualization and management within the CRM platform.

01

Research & Discovery

02

Wireframing

03

UI Design

04

Adaptive Design

05

Clickable Prototype

Wireframing

To ensure a seamless user experience for event organizers, we developed a set of wireframes. These wireframes charted the user journey, outlining how event organizers would interact with the dashboard to track ticket sales, manage recent events, and gain valuable insights into top-selling events. Through multiple wireframe iterations, we refined the information architecture and user flow, ensuring the CRM platform catered effectively to the specific needs of event organizers.

Visual Design

To create a visually appealing and user-friendly experience, we implemented a thoughtful visual design strategy. This strategy encompassed the selection of a clear and professional color palette, the development of a custom icon set, and the implementation of a modern and readable typography. These design elements work in harmony to create a cohesive user experience that prioritizes clarity and ease of use for event organizers.

Key Features

01

Customer Database Management

A centralized database for seamlessly managing customer information, order details, and other info, empowering organizers with comprehensive customer insights.

02

Event Performance Tracking

A comprehensive solution that enables organizers to oversee every aspect of their events, including revenue tracking, ticket sales monitoring, and refund processing.

03

Audience Feedback Management

A dedicated space for organizers to review and curate attendee feedback, enabling them to publish or remove reviews at their discretion.

04

Analytics & Reporting

A powerful data visualization tool that transforms raw data into actionable insights, offering organizers a comprehensive view of ticket sales, revenue streams, and performance metrics.

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