A comprehensive solution for real estate agents and agencies. Realtix is an example of a smooth blend of relevant functionality and thoughtful design that ensures seamless customer integration.
Realtix
Real Estate CRM System
Challenges and solutions
Problem
The client approached us with the goal of crafting a user-friendly, comprehensive CRM system for employees in real estate. Our task was to implement this vision in practice and create a functional real estate platform that organizes the process of providing paid services to target customers while boosting sales.
Solution
Our design team spent 185 hours crafting a single multifunctional CRM system to help the company's employees serve the customers more easily and quickly. We designed a user-centered platform that connects real estate agencies, independent agents, and brokers to the right web channels.
Visual design
Our visual design merges sophistication with functionality, ensuring every element in the real estate CRM serves a purpose. The color palette balances professionalism and approachability, while Inter typography and custom icons add refinement and consistency across all screens.
Scope of work
Research & Discovery
We started our design process with a versatile discovery phase. This stage included three steps. First, we had in-depth conversations with the client to make sure we fully understood their vision and goals. Second, our design team conducted a thorough competitor analysis in the real estate niche to learn the areas for improvement. Finally, we assessed the target audience with their pain points, needs, and expectations to ensure the final product is valuable.
Wireframing
At the wireframing stage, we translated our research insights into a structured user flow. The focus was on building clear navigation for managing property portfolios, tracking deals, and coordinating communication between agencies and clients. Each screen was designed to streamline daily tasks and ensure that users could access essential data with minimal friction.
UI Design
Once the UX structure was finalized, we brought it to life through clean, modern interfaces that reflect trust, clarity, and professionalism. These qualities are vital in the real estate industry. The visual language was crafted to enhance usability, featuring intuitive dashboards, easy-to-scan property cards, and clear call-to-action elements. Our goal was to ensure that both agents and brokers could operate efficiently while maintaining a premium visual experience.
Adaptive Design
Considering that many real estate professionals work on the go, we ensured the CRM’s design adapted seamlessly across all devices. From desktop to tablet and smartphone, the interface remained consistent, accessible, and optimized for quick actions like responding to client inquiries or updating listings. This flexibility empowered users to manage their pipelines anytime and anywhere, without compromising on performance or clarity.
Clickable Prototype
To validate the user experience before development, we created a fully interactive prototype that simulated the CRM’s core functionality. This allowed stakeholders, including real estate agents and project managers, to test workflows such as adding new listings or managing client interactions in real time. Their feedback helped us refine usability and interaction patterns, ensuring the final design met both business objectives and industry standards.
UX/UI Design
To ensure a logical and efficient user flow, we developed a comprehensive set of wireframes illustrating every key interaction within the CRM platform. These wireframes served as the foundation for mapping how real estate agents, brokers, and clients navigate through property listings.
Results
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> 20%
Lower perceived interface complexity.
> 20%
Lower perceived interface complexity.
> 20%
Lower perceived interface complexity.
> 20%
Lower perceived interface complexity.
What clients say about us
What teams say about working with us — from early-stage startups to growing global companies.
“DreamX delivered outcomes beyond expectations and needs, making them a highly commendable partner in this field. The team outstandingly managed the entire workflow and communication, ensuring success. Above all, their skills were the most crucial part of the collaboration.”
DreamX is still working on the project's launch, but the client was very happy with what they delivered so far. The client was impressed with how they understood the requirements quickly and filled the blanks using their best judgment. They also showcased smooth communication and simple workflow.”
“DreamX delivered high-quality UX designs, enabling the client to launch their product. Their flexible team completed the tasks promptly. They also communicated directly with the client via email and messaging apps to facilitate effective collaboration.”
“DreamX delivered great work, completing and submitting all deliverables on time. The team incorporated the client's feedback into their outputs, which resulted in higher website traffic and user engagement. Moreover, their resources were decisive and client-centric, resulting in a smooth engagement.”
“DreamX delivered a clean layout with intuitive navigation, high readability, and responsive design, ensuring a consistent, seamless UX for both iOS and Android. The team delivered on time and communicated clearly. Their receptiveness to feedback and quick issue resolution exceeded expectations.”
“Thanks to DreamX, the client gained a well-organized Figma file, which their internal development staff used. This helped minimize errors and ensured a streamlined workflow. The team managed the project efficiently and completed tasks on time. Their members were attentive to the client's needs.”
“DreamX delivered a Figma file with all necessary design assets. The team's project management was outstanding since they adhered to deadlines, were responsive to the client's needs, and quickly addressed any concerns. The team's clear and consistent updates made the process smooth and efficient.”
Our case studies
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